Specialists in
compact living.
We are a small team of interior designers who chose to focus on one specific typology — and go deep into it.
Why we specialize
in compact towers.
Most interior design practices work across all property types. We made a deliberate choice not to. There are specific challenges in tower apartments — structural constraints, orientation, proportions — that reward deep, focused knowledge over generalism.
The compact apartment market in Chile has grown significantly over the past decade. New towers in Santiago, Viña del Mar, Concepción, and other cities offer units between 35 and 55 m² that are well-built, well-located, and genuinely liveable — provided they're designed intelligently.
The problem is that most interior design content — online, in magazines, in showrooms — is calibrated for much larger homes. A sofa that looks proportionate in a 180 m² house becomes a wall when placed in a 42 m² apartment. A color that photographs beautifully in a north-facing studio can feel oppressive in a south-facing tower unit.
We built Sel×Uno specifically to address this gap. Our methods, our material library, our furniture sourcing, and our lighting strategies are all developed for the compact tower typology — not adapted from something else.
Valentina Rojas
Lead Interior DesignerValentina brings over a decade of experience working with residential interiors in Santiago. She developed the compact tower methodology after years of observing how standard design approaches failed in high-rise contexts. Her work focuses on layout logic, proportional furniture selection, and material strategy for limited natural light.
Matías Fuentes
Lighting & Space SpecialistMatías specializes in how light — natural and artificial — shapes the perception of space in compact environments. He developed Sel×Uno's south-window lighting protocol, a systematic approach to making apartments with limited natural light feel open and liveable through strategic fixture placement and reflective surface use.
Camila Vega
Project DocumentationCamila ensures that every project deliverable is precise enough to execute without ambiguity. She manages the specification process — from furniture dimensions to supplier coordination — making sure that what gets designed can actually be built and assembled within the constraints of a tower apartment.
A methodical process
for precise results.
Initial Consultation
We begin with a review of your floor plan and a conversation about how you use — or intend to use — the space. We ask specific questions: how many people will live there, do you work from home, what's your storage situation, which direction do your windows face. This isn't a sales conversation; it's a diagnostic one.
Layout Analysis
We map the existing floor plan against your stated needs and identify the constraints — columns, service areas, fixed plumbing, structural walls. Then we develop layout options that optimize traffic flow, zone definition, and perceived spaciousness without requiring any structural changes.
Material & Furniture Selection
With the layout confirmed, we select furniture, finishes, lighting fixtures, and storage systems. Every piece is chosen for its actual dimensions in relation to your specific floor plan — not just its visual appeal in a catalog photo.
Complete Specification Delivery
The final deliverable is a complete specification document: floor plans at scale, furniture placement diagrams, a full product list with dimensions and supplier information, lighting layout, and material specifications. You receive everything needed to execute the design independently or with your own contractors.
Have a specific apartment in mind?
Share your floor plan and we'll discuss what's achievable within your space.